Saturday, July 07, 2007

Advertising and Race - The L'oreal Issue

Read this story in the guardian today.,,2120789,00.html. It's about the fact that Garnier - a part of L'Oreal made it pretty clear that they only wanted white girls to stand in stores and push their products. This was in France. Apparently racism in the work place happens a lot in France.

It reminds me of a time in Jamaica in the early 90s. I was at UWI and a part of the University Dramatic Arts Society (UDAS). A leading ad agency was doing an ad for a feminine hygiene product and they contacted UDAS for people. However, they outrightly said they only wanted 'brownin's' or light skinned people.

We couldn't believe it! Well that sealed their fate. We all decided that only the darkest skinned people would go to the shoot. Suffice it to say they weren't happy.

And now this almshouse is still happening. Thankfully the company involved has been penalised. They are appealing the decision - I wonder why?

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